Facebook announced today that it will no longer use face recognition on its platform, enabling the identification of a person in photos or videos posted on that social network.

A group in California that has been hit by scandals over its economic model has also announced that it will delete face recognition data accumulated since the option was introduced in 2010 for more than a billion users, the statement said.

“This change will be one of the biggest changes in the use of face recognition in the history of technology,” Jerome Pesenti, vice president of artificial intelligence at Facebook’s new parent company Meta, said in a blog post today.

He said that more than a third of daily active Facebook users have chosen to include and recognize the face recognition option, so that as a result of the abolition of that option, more than a billion individual data will be deleted .

Facebook has already begun to reduce the use of face recognition since it introduced it a decade ago.

In 2019, the company discontinued the practice of using face recognition software to identify users’ friends on photos with automated recommendations for “tagging”.

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